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The Numbers That Make Or Break Your Marketing And Sales Funnel

There are many variants to the marketing and sales funnel, and they all share a linear progression from first contact to close and beyond into renewals..

A Day In The Life Of A Charity Sorter

Bags, box sets and bric-a-brac: a day in the life of a charity sorter. Here at Cognition, we are making efforts to give back to the city we now call home..

The ‘Third' Thing You Must Know To Achieve True Engagement In Membership Organisations

A staggering 6,829 new marketing technologies (apps, online platforms, social channels) have been launched between 2011 and 2018, with more new..

Managing Digital Strategies In Membership Organisations

Delivering great marketing plans that include events, conferences, PR, newsletters and all that we now know as “the marketing mix”, is bread and butter..

Demand generation: the art of getting your brand noticed

In 2018, digital marketing is a complex term encompassing a huge variety of tactics and strategies, so it can be difficult knowing where to start when..

Marketing challenges in manufacturing explained

Manufacturing is enjoying a rosy period of economic growth in 2018 – but experts are cautious as uncertainty around Brexit continues. A new report from..

Common mistakes companies make in HubSpot

HubSpot has been around since 2006 and Cognition has been an agency partner for much of that time. We have watched the company grow, seen incredible..

HubSpot and the Automation of Luxury Brands

The link between luxury and status is accepted universally: the more money you have, the more you can spend on buying things which are of little..

Leads, sales and how to do marketing in August

August, for many it’s just written off. But it needn't be. However, if you’re looking to boost sales, you will have to face these three pressing..

Technology businesses - how much to spend on marketing to compete?

According to a Deloitte survey published in the Wall Street Journal in 2017 interviewing some 424 Chief Marketing Officers (CMOs), tech software and..

Why manufacturers need to rethink their Brexit marketing strategy

As debate about the type of Brexit deal the UK should negotiate continues, concerns around the future of UK manufacturing have started to increase.At the..

GDPR - the importance of trust and transparency

In the eyes of the average person today, the word data is at once emblematic of our most private secrets, and the currency of a criminal underworld of..

Royals “Trumped” in bromance brand-off

  “Bros” are in the news this week. Not ‘80’s pop sensations Matt and Luke (and Craig…) but royalty in all its forms. Prince Harry has asked brother..

How Lacoste, Starbucks and Pret are aligning their brands with social responsibility

Today social responsibility is everywhere and we have come to expect big brands to embrace our values too. From the recent scandal involving allegations..

What can businesses “takeaway” from the #KFCCrisis?

Disaster struck earlier this week when delivery problems meant that the UK couldn’t get its kentucky fried chicken fix. The BBC reported that around half..

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